New CEO Appointed for Procter & Gamble México

Procter & Gamble México announced the appointment of Tirso Mello as President and General Director, a move considered strategic for both the organization and the Mexican market. The appointment comes amid operational consolidation and strengthening of consumer relationships. With over 20 years at the company, the new president will lead the country's operations with a focus on innovation, consumer closeness, and sustainable growth. Throughout two decades, Tirso Mello has held leadership positions in Brazil and Mexico, overseeing commercial strategy, category development, go-to-market transformation, and the strengthening of global brands. The national operation includes six manufacturing plants, an export network that sends nearly 45% of its production to over 40 countries, and a workforce of more than 7,500 employees. The company's portfolio is present in 99% of Mexican households, positioning the country as a pillar of Procter & Gamble's global growth, innovation, and operational resilience strategy. In a context of high competitiveness, nearshoring, and growing demand for responsible solutions, Mexico has solidified its role as a key hub for manufacturing, logistics, and innovation within Procter & Gamble's global network. Mello's experience includes leading categories such as Grooming, Oral Care, and Beauty, as well as managing teams in highly competitive markets. This career path reinforces the corporate talent development strategy and ensures continuity in a leadership model built from within. Mexico ranks among the top 10 most relevant markets for Procter & Gamble globally. The company will maintain the development of actions aimed at generating environmental and social value in the communities where it operates. Under the new leadership, Procter & Gamble México will continue to strengthen the "Futuro Positivo para el Agua" initiative, a global sustainability program focused on addressing water challenges through innovation and collaboration.